Analytics

As the saying goes “if you don’t measure it, you can’t manage or improve it”. Analytics is an essential component of any product delivery effort. We setup, monitor and report monthly on a number of measures including downloads, mobile application usage, technical performance and stability, and conversion rates for any advertising campaigns.

We’ll report the raw data and perform an analysis on it, looking for trends and behaviours that can be acted upon for continuous improvement.

Key artifacts delivered from our analytics service include:

• User analytics (demographics)
• User engagement (usage) analytics
• Application store analytics
• Technical performance analytics
• Push notifications analytics
• Advertising analytics
• Conversion funnel analytics